A Global Trajectory in International Trade

Leonardo Villela, founding partner of W3 World Trading, is an executive with an extraordinary career spanning four decades in the development of international markets. His professional journey is marked by significant achievements and a strategic vision that transcends borders.

Education and Career Beginnings

With a solid academic background, Leonardo studied Economics at the University of Brasília (UnB) and Social Sciences at UNICAMP, establishing a strong theoretical foundation for his future international career.

Global Experience

Leonardo’s career is truly global, having developed business in an impressive 135 countries. His expatriate experience includes significant periods in three continents:

China (2007-2010)
Netherlands (1982-1984)
Switzerland (1985-1986)

This international experience gave Leonardo a deep understanding of the cultural and commercial nuances of different global markets.

Key Achievements

Pioneering Project in China: Led the development and execution of a project to build an auto parts factory in China – a 100% Brazilian investment (Maxion Nantong Wheels – Iochpe Maxion Group).
Global Leadership: Served as Global Commercial Director for an Iochpe-Maxion Group factory based in Shanghai, China.
Market Expansion: Under his leadership, he developed the local Chinese market and expanded into 65 countries.
International Entrepreneurship: Co-owner/director of the Chinese company Tuenz Corporation, based in Nantong, Jiangsu Province.

Expertise and Recognition

International Commercial Strategist: With decades of experience, Leonardo is recognized for his ability to develop effective strategies for global trade.
Internationalization Specialist: He has vast experience in internationalization and multinationalization projects for companies.
Speaker: Frequently invited to speak on market analysis, strategies, and international trade trends.
International Advisor: Serves as Advisor to the Europe-Latin America Chamber of Commerce and Agro-industry.

Impact on W3 World Trading

The experience and knowledge accumulated by Leonardo throughout his career are the pillars upon which W3 World Trading was built. His strategic vision and deep understanding of global markets allow the company to offer innovative and effective solutions for its clients.

Leonardo Villela is not just the founder of W3 World Trading; he is the embodiment of the global experience, deep knowledge, and strategic vision the company provides to its clients. His exceptional trajectory in international trade is the guarantee of the expertise and reliability that W3 World Trading brings to every project and partnership.”